-DTqVtGkc.png)
Hello, I'm Anuj
Sales and Marketing Professional
Dynamic Sales and Marketing Head with a proven track record in lead generation and customer relationship management. Expert in automotive market insights and strategic sales growth.
About Me
I'm a dynamic Sales and Marketing Head with a proven track record at Wishluv Buildcon Pvt Ltd, excelling in lead generation and customer relationship management. Expert in automotive market insights, I successfully develop strategies that significantly boost sales volume while fostering teamwork and collaboration across departments.
My journey in sales and marketing began with a curiosity about customer behavior and market trends, which evolved into a professional career focused on driving business growth through strategic planning and execution.
10+
Years Experience
100+
Marketing Campaigns
6
Companies Served
Skills & Expertise
Sales & Customer Relations
Key Strengths
- 10+ years in automotive sales
- Expert in subscription models
- Deep market analysis skills
- Strong customer retention rates
- Proven track record in CRM
Marketing & Strategy
Marketing Achievements
- Generated 200+ leads monthly
- Managed ₹50L+ marketing budgets
- Expert in BTL marketing
- Strong ROI optimization
- Multi-channel campaigns
Leadership & Management
Leadership Success
- Led teams of 35+ members
- Managed multi-state operations
- Won multiple leadership awards
- Organized 20+ major events
- Achieved 120% of targets
Experience
Sales and Marketing Head
Wishluv Buildcon Pvt Ltd, Patna
Creating and managing marketing campaigns, building customer and vendor relationships, organizing trade shows and events, implementing sales strategies, and managing budgeting processes for sales operations.
- Created, managed and monitored budget for all marketing campaigns.
- Managed relationships with customers, vendors and partners in support of sales activities.
- Organized and executed trade shows, conferences, conventions, seminars and other promotional events.
- Developed and implemented marketing strategies to increase sales volume.
- Regularly evaluated performance metrics against predetermined goals and targets set by the organization.
- Negotiated contracts with vendors to reduce costs while maintaining quality standards.
- Negotiated agreements with vendors for services related to marketing initiatives.
- Developed and implemented sales strategies to improve market share.
- Managed budgeting processes related to sales operations, including forecasting future revenue streams.
Sales and Marketing Head
Studio Nine Realty Pvt Ltd, Patna
Developed comprehensive marketing campaigns, spearheaded lead generation strategies, established brand-building initiatives, and designed targeted marketing strategies to drive engagement and achieve business objectives.
- Developed and implemented comprehensive marketing campaigns to enhance brand visibility and generate high-quality leads.
- Spearheaded lead generation strategies that resulted in significant client acquisition and revenue growth.
- Established and executed brand-building initiatives to position the company as a trusted name in the construction industry.
- Collaborated with the operations team to align marketing efforts with project timelines and client requirements, ensuring seamless execution.
- Designed and executed targeted marketing strategies to drive engagement and achieve business objectives.
Self-Employed
Ranchi Car Bazar, Ranchi
Managed the end-to-end process of sourcing, purchasing, and reselling pre-owned vehicles, focusing on auctioning vehicles from organizations like banks and government auctions.
- Engaged in the sale and purchase of pre-owned cars, with a focus on auctioning vehicles from organizations like banks, police stations, and government auctions.
- Managed the end-to-end process of sourcing, purchasing, and reselling pre-owned vehicles.
- Cultivated strong relationships with auction houses and key stakeholders to secure high-quality inventory consistently.
- Designed and executed pricing strategies, leading successful negotiations to maximize profitability while ensuring customer satisfaction.
- Implemented innovative marketing strategies to attract potential buyers and enhance the brand's visibility in the market.
Business Manager
Zoomcar India Pvt Ltd - Bihar, Jharkhand, Chhattisgarh, India
Promoted ZAP subscription model, managed car maintenance and operations, and analyzed market trends to position Zoomcar's subscription model effectively.
- Promoted ZAP subscription, ensuring customers subscribe instead of purchasing cars.
- Managed car maintenance, insurance, and operational readiness to boost customer satisfaction.
- Analyzed market trends to position Zoomcar's subscription model effectively.
City Manager
ANI Technologies Pvt Ltd (Ola Cabs), Ranchi
Achieved booking and EBITDA targets, enhanced brand awareness through BTL marketing, ensured high standards of car quality, and engaged with fleet operators.
- Successfully achieved booking and EBITDA targets through strategic planning and execution.
- Enhanced brand awareness by implementing impactful BTL (Below-The-Line) marketing activities tailored to the local market.
- Ensured high standards of car quality control, driving customer satisfaction and retention.
- Engaged with fleet operators to optimize car inventory and maintain desired DAC (Daily Active Cabs) and WAC (Weekly Active Cabs) numbers.
- Streamlined operations to meet key performance metrics, enhancing overall service efficiency and booking rates.
Channel Sales Manager
Vodafone South Ltd, Patiala Zone
Managed operations for 35 Vodafone Mini Stores, expanded the network with 12 new stores, and received the Best Retail Contribution Award (IMAD).
- Managed operations for 35 Vodafone Mini Stores, achieving postpaid and value-added services (VAS) targets consistently through effective planning and execution.
- Successfully expanded the network by opening 12 new Vodafone Mini Stores in the assigned territory.
- Implemented strategies to meet primary targets of the stores and ensured timely achievement of bill collection goals.
- Streamlined operational processes to improve efficiency and enhance the customer experience across all stores.
- Honored with the Best Retail Contribution Award (IMAD) for exceptional performance and contribution to business growth.
Team Leader
Talera Ford - Pune, India
Company Overview: (Ford Car Dealership) - Successfully led a sales team, consistently achieving and exceeding car sales targets.
- Successfully led a sales team, consistently achieving and exceeding car sales targets.
- Spearheaded initiatives to increase test drive volumes, driving higher customer engagement and conversion rates.
- Organized and managed roadshow activities to enhance brand visibility and create greater awareness about Ford vehicles.
- Conducted comprehensive training sessions to enhance team expertise on product knowledge and sales strategies.
- Strengthened post-sale customer relationships to improve brand loyalty.
Senior Sales Consultant
Aditya Birla Nuvo Ltd (Esprit) - Pune, India
Consistently achieved and surpassed sales targets through effective client engagement and product recommendations.
- Consistently achieved and surpassed sales targets through effective client engagement and product recommendations.
- Focused on increasing the average bucket size by promoting cross-selling and upselling strategies.
- Delivered outstanding customer service, ensuring a personalized and satisfying shopping experience.
- Managed visual merchandising of the floor, including color blocking and maintaining an organized and appealing display.
- Oversaw floor operations to ensure seamless functioning and customer satisfaction.
- Handled cash till operations with precision, ensuring accurate billing and financial accountability.
Sales Associate
Trent Ltd (Westside) - Pune, India
Joined as a sales associate for the women's department, managing ethnic wear, western wear, and Gia Plus size sections.
- Consistently achieved and exceeded sales targets while focusing on increasing the average bucket size.
- Delivered excellent customer service, building lasting relationships and ensuring a superior shopping experience.
- Oversaw the visual merchandising of the floor, including color blocking and maintaining an attractive and organized display.
- Managed floor operations effectively, ensuring smooth day-to-day functioning and optimal customer engagement.
- Proficiently handled the cash till, maintaining accuracy and accountability in transactions.
Education
MBA in Marketing
Lovely Professional University
Graduated 07/2012
Specialized in marketing strategies, consumer behavior, and business development.
Performance Marketing Certification
Growth School
2023
Intensive program covering digital marketing strategies, performance metrics, and campaign optimization techniques.
Post Graduate Program in Digital Marketing
Purdue University
2022
Comprehensive program covering all aspects of digital marketing including SEO, SEM, social media marketing, and analytics.
Accomplishments
Maximum Business Contribution Award
Vodafone
Financial Year 2012-2013
Recognized for exceptional business contribution and outstanding performance in driving revenue growth and achieving business objectives.
Vodafone I MAD Award
I Made a Difference
Maximum Retail Contribution
Honored with the prestigious "I Made a Difference" award for delivering maximum retail contribution and exceptional performance in retail operations.
Best City Award
Ola Cabs
2017
Achieved the Best City Award for outstanding city management performance, operational excellence, and successful achievement of key performance metrics.
Get In Touch
Let's work together
I'm always interested in new opportunities and exciting projects. Feel free to reach out if you'd like to discuss potential collaborations.
kumaranujranchi@gmail.com
Phone
+91 9525230232
Location
Patna, India 801503